Mohali/Chandigarh, 04 August, 2026:- Mahindra Tractors, a part of Mahindra Group and India’s No.1 tractor brand, today announced the launch of high-energy music video ‘Oh Ho Ho Ho’ under its new Punjab-focused brand campaign ‘Duniya Vich Iko Lalkar’ during an event organized in Chandigarh. This new music video is inspired by Sukhbir Singh’s world-famous, energetic and celebratory song ‘Ishq Tera Tadpave’, which is commonly known as ‘Oh Ho Ho Ho’. 
This song was first released in the year 1999. This music video brings to life the scale, power and technology of Mahindra Tractors through a vibrant cinematic journey across Punjab. Featuring famous Punjabi singer, songwriter and artist Sukhbir Singh, who is known as the ‘Prince of Bhangra’, and rapper, music video director, videographer and actor Parmish Verma, this new music video ‘Oh Ho Ho Ho’ is a contemporary reimagination of ‘Oh Ho Ho Ho’.
 It marks the beginning of a comprehensive ‘Duniya Vich Ik Lalkar’ campaign, which will continue to engage audiences through multiple touch points, celebrating the pride and progressive mindset that connects Mahindra Tractors with Punjab and its people. This campaign celebrates the high thinking, hardworking spirit and entrepreneurial spirit of the people of Punjab. At the same time, it also highlights the wide presence of Mahindra Tractors and its deep relationship with Punjab. 
It recognizes that Punjab is one of the most progressive agricultural societies in the world, where Mahindra Tractors has won the trust of customers through a journey of shared progress over decades. Parikshit Ghosh, Senior Vice President and Head - Marketing and National Business Operations, Mahindra Tractors, said that “Mahindra Tractors is a global brand born in India, which is trusted by farmers from different countries of the world and is known for its strength, modern technology and excellent performance. 
Through ‘Duniya Vich Iko Lalkar’ we are celebrating the shared passion, confidence and global identity which is the identity of both Mahindra Tractors and Punjabi music. This is a glimpse of our world-class products, where by bringing culture and creativity together we are connecting with people in a modern and completely Punjabi style.” Sukhbir Singh said, “Since childhood I have seen Mahindra Tractors as a common sight in the fields. Over the years I have seen this brand become a global success story while remaining deeply connected to Indian agriculture.
 This journey of Mahindra Tractors also connects deeply with my own life. I am very happy to be associated with this wonderful brand for ‘Duniya Vich Iko Lalkar’. Re-presenting my song with new lyrics for this campaign has been a very exciting experience for me, which celebrates the spirit, pride and global identity of both Punjab and Mahindra Tractors.” 
This enduring relationship with Punjab has enabled Mahindra Tractors to remain closely connected with the agricultural and evolving agricultural needs of the state, which is reflected in award-winning tractor platforms like Mahindra Novo Series, Mahindra Arjun Series and Mahindra Yuvo Tech+ . These tractor platforms have been designed to provide the power, technology, performance and durability required for Punjab’s highly progressive agricultural economy.