Chandigarh, September 16, 2026:- The Centre of Management and Humanities (CMH) of Punjab Engineering College (Deemed to be University), Chandigarh, organised a workshop on “Writing That Makes People Listen” for students on September 16, 2026. The session focused on developing clarity, purpose and impact in writing and highlighted the importance of effective written communication in academic and professional settings.
The workshop was conducted by Ms. Swati Bhan, an experienced communication professional with extensive experience in institutional communication, storytelling and reputation building. She has worked with several leading media organisations, including The Indian Express, The Times of India, Hindustan Times and News18.com.
The session began with a formal introduction of the speaker. Dr. Anju Singla, Professor and Head, CMH, along with the workshop coordinators, Dr. Sadia Jalal and Dr. Harpreet, presented a plant to the speaker as a symbol of growth and respect.
During the interactive session, Ms. Bhan discussed various aspects of effective writing, with clarity, reader understanding and the purpose of writing being the key focus areas. She introduced the participants to the Inverted Triangle Approach and explained that placing important information at the beginning of a piece of writing makes communication more direct and effective.
She also highlighted the importance of incorporating the 5 Ws and 1 H — Who, What, When, Where, Why and How — into writing so that all essential aspects of a message can be presented clearly.
The workshop also included practical activities, giving students an opportunity to apply the concepts discussed during the session. In one activity, students were asked to draft the “About” section of their LinkedIn profiles. The activity focused on how they could present themselves effectively in a professional environment.
In the second activity, students were required to write a professional email. Three different topics or situations were provided, from which participants could select any one and prepare their response. The speaker also invited students to share their written material with her after the session so that she could provide feedback on it.
The workshop provided students with an opportunity to understand writing as an effective medium of purposeful communication. The interactive nature of the session encouraged active participation and enabled students to reflect on how effective writing can make an idea clearer, more relevant and more engaging for the target reader.
At the conclusion of the session, the workshop coordinators presented a memento to the speaker as a mark of respect. This was followed by a group photograph with the speaker, faculty members and research scholars of CMH, and participating students.