Hisar:- Aditya Birla Jewellery’s *Indriya* has launched its new store in Hisar, marking the brand's first outlet in Haryana. With this new jewelry destination situated at PLA Market on Delhi Road, the brand has successfully expanded its footprint across North India. With this launch, *Indriya* now boasts a network of 51 stores nationwide, a testament to the brand's continuous expansion within the organized jewelry retail sector and its growing popularity among customers.
Since its inception, *Indriya* has rapidly established a national identity through exquisite craftsmanship, thoughtfully curated collections, and a magnificent in-store experience. The brand caters to the evolving aspirations of its customers while remaining deeply rooted in India's rich design heritage. This design-centric offering has now become an integral part of Hisar’s dynamic retail landscape, situated at PLA Market on Delhi Road—one of the city's most established and vibrant commercial hubs. Renowned for its accessibility and bustling retail activity, this location serves as a premier shopping hub for families, making it a natural choice for the brand's debut in Haryana.
The Hisar store showcases a vast collection of over 32,000 intricately crafted designs in gold, diamonds, and Polki. This collection spans bridal, festive, occasion-wear, modern, and everyday categories, representing one of the most diverse selections available in the region. To further enhance the customer experience, dedicated spaces have been created within the store, including an exclusive 'Bridal Lounge' for personalized consultations and a 'Karigari Room' (Craftsmanship Room) that brings to life the artistry and effort behind every piece of jewelry. These distinctive features reflect *Indriya’s* 'experience-centric' philosophy, ensuring a seamless and memorable shopping journey for every customer. Speaking at the launch, Mr. Sandeep Kohli, CEO of Indriya, stated, “Our entry into Hisar marks a significant milestone, as this is our first store in the state of Haryana. This expansion reflects our continued growth and the unwavering trust that customers have placed in us. Located on Delhi Road, the PLA Market serves as the hub of retail activity in Hisar, and we are delighted to bring our unique, design-centric experience to this vibrant city. Our focus remains firmly on becoming an integral part of our customers' most cherished celebrations through exquisite craftsmanship and a magnificent shopping experience.”
Aditya Birla Group’s ‘Indriya’ continues to expand its national footprint with the launch of its Hisar store. Backed by the Group’s legacy of trust, credibility, and excellence, Indriya is delivering its signature jewelry experience to customers and further strengthening its foothold in North India.