Kharar:- An impressive guest lecture on “Digital Marketing and AI Automation for Modern Businesses” was organized by the School of Management Studies (USMS) of Rayat Bahra University. The main objective of this session was to make the students aware of modern business methods and new technological trends.
The program began with the welcome address by Dr. Sunaina Khurana, Dean, USMS. Emphasizing the need to strengthen the interaction between the academic and industrial sectors, she said that AI-based marketing has become the need of the hour and students should stay updated with new technology.
On this occasion, Head of the Department Dr. Anshu Gauba also addressed and motivated the students to actively participate in such knowledge-enhancing sessions. He highlighted the important role of digital transformation in management education. The session was highly interactive, in which the students participated enthusiastically and understood the subject more deeply through their questions.
Practical demonstrations made the learning experience even more enriching. Overall, this guest lecture proved to be very beneficial for the students, bridging the gap between academic knowledge and industrial practices, preparing them for the future.