Chandigarh- Union Health and Family Welfare Minister Shri J.P. Nadda on 17 August launched the Universal Brotherhood Blood Donation Drive at ORC, New Delhi. On this occasion, he said that widespread participation of the society is necessary in human service works like blood donation so that timely availability of blood can be ensured and countless lives can be saved.
This mega campaign is dedicated to the 18th death anniversary of Rajyogini Dadi Prakashmani ji, former Chief Administrator of Brahma Kumaris Institute, which is celebrated as World Brotherhood Day on 25 August. Blood donation camps are being organized on this occasion at thousands of service centers in India and Nepal. The institute has resolved to make a Guinness World Record through this campaign.
After the national launch, blood donation camps have started in India and Nepal. From 22nd to 25th August, massive blood donation camps will be organized simultaneously at more than 1500 Brahma Kumari Seva Kendras across the country. The target of this campaign is to collect one lakh units of blood.
BK Avtar Bhai, National Convenor, Social Service Division informed that this campaign is being organized in collaboration with the Ministry of Health and Family Welfare, Government of India, District Blood Bank, Red Cross Society, Government Hospitals, Medical Colleges, Rotary International Club, Lions Club, ISBTI, Defense Forces, NCC, NSS, Corporate World and other local organizations. Guinness World Record holder Shri Manmohan Agarwal of Jaipur is also actively cooperating in this campaign.
The main objective of the Blood Donation Maha Abhiyan is to fulfill the need of blood in the society and to connect more and more people with human service. According to experts, blood donation is a completely safe process, in which there is no danger to a healthy person. 
The age should be between 18 to 65 years and minimum weight should be 50 kg. The standard haemoglobin level is 13 gm/dL in men and 12.5 gm/dL in women. Men can donate blood at an interval of three months and women at an interval of four months.
Experts also said that blood donation activates the process of formation of new blood in the body, keeps iron levels balanced and reduces the risk of heart disease. One unit of blood can save the lives of three to four people. 
Free health checkup before blood donation helps in detecting many serious diseases. The donor gets self-satisfaction and mental peace and this is why blood donation is called life-saving.
Doctors associated with the campaign appealed that before donating blood, the donor should eat nutritious food, get adequate sleep and consume fluids. After donating blood, one should rest for 10 to 15 minutes and avoid heavy work. 
Experts believe that availability of blood in an emergency can prove to be the difference between life and death. This is why it is extremely important for every healthy person in the society to donate blood regularly.
The Brahma Kumaris Institute has appealed to everyone to participate in this campaign so that a new example can be set and India can be made a leader in this great human service work.