SAS Nagar, September 23 - As the holy Navratri of the month of Asu begins and the festival of Dussehra approaches, various markets in Mohali city are in a state of excitement. In many markets, shopkeepers have decorated their shops by installing electric chains. Apart from this, a large number of shopkeepers have brought new goods and put them up for sale and the shops are decorated well.
At present, the markets of the city are in full swing. As the festival of Dussehra approaches, the hustle and bustle in the markets of the city has increased. Although it has been a long time since the festival of Dussehra arrived, the markets have already started to get excited about this.
In North India, including Punjab, the festival of Rakshabandhan is considered to be the beginning of the festive season. During the festive season, while various shopkeepers bring new goods and put them in their shops to earn good money, old goods are being sold at a cheaper price or by holding a sale or by implementing one-for-one free schemes so that new goods can be placed in the vacant shop space after selling the old goods.
The sweet makers have already started preparations for making sweets to be sold on the occasion of Dussehra festival and have also started buying dry fruits to be used in these sweets, due to which the demand for dry fruits has increased and its prices have also increased.
According to the shopkeepers, they have to earn the entire year during the festive season, which is why every shopkeeper makes special preparations for the festive season. Some shopkeepers even get their shops painted before the festive season and almost all the shopkeepers completely decorate their shops during the festive season.
It is said that the shopkeeper whose shop is the most decorated and sparkling, also attracts a crowd of shoppers. This is the reason why shopkeepers start decorating and cleaning the shops before the festive season and putting new goods in the shops. Youth and children are also showing enthusiasm for the festival of Dussehra. Young and young boys and girls can be seen roaming around the markets. Although people have not started shopping properly in the shops yet, when they come to the market, they definitely buy something or the other and eat and drink. Although some shopkeepers are also likely to be affected by inflation during the festive season, still a large number of shopkeepers are hoping for a good festive season this time.